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Text editing (originally):
Floor van Essen
Jobien Groen (BNO)
Text editing (publication):
Rob van Hoesel
NPN Printers (NL)
In Ontwerpen is geen kunst Roel Stavorinus states that many designers miss good opportunities. With their competences they can be of great value for organisations. But they will have to pay more attention to the process. He calls out to designers to indulge in their clients and to customize their services, taking into account the culture of the organisation they work for.
Ontwerpen is geen kunst is a collection of articles published from June 2009 to May 2013. The articles contain practical examples and loads of useful tips and suggestions. Therefore it can be interesting for both aspiring and professional designers.
The texts in this publication are written in Dutch.
Roel Stavorinus is a brand and design strategist and partner at JohnVenn agency, a strategy consultancy for communication and design. He is an advisor and critical friend to organisations looking to improve their brand and design activities. He is also an inspired matchmaker between organisations and creatives, believing that both benefit from good collaboration. He is author of the book Strategic Brand Design and publishes regularly on MarketingTribune and Marketingfacts. He has a podcast, Designers Inc., about the business side of design practice. He also regularly gives training courses and lectures on brand and design and creative entrepreneurship.